What is Ecommerce Audit?
An Ecommerce website audit is a comprehensive evaluation and analysis of an online retail business's operations, processes, and performance. The primary purpose of an eCommerce audit is to assess the overall health and efficiency of the online store and identify areas for improvement.
Benifits
An audit helps identify areas of your eCommerce business that are underperforming, allowing you to take corrective actions and optimize your operations for better results.
By evaluating the website's design, navigation, and content, you can make improvements that lead to a more user-friendly and engaging experience for your customers, increasing the likelihood of conversions.
A well-executed audit can reveal opportunities to optimise the conversion funnel, resulting in higher conversion rates and increased revenue.
THE PROCESS
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Website Performance: This involves assessing the speed, responsiveness, and usability of the eCommerce website. A well-performing website is crucial for providing a positive user experience.
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User Experience (UX): Evaluate the overall user interface, navigation, and design of the website to ensure it's user-friendly and optimized for conversions.
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Content and Product Listings: Review the quality and relevance of product descriptions, images, and other content on the website to ensure it effectively communicates the value of the products.
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SEO (Search Engine Optimisation): Analyse the website's SEO strategy to determine if it's effectively driving organic traffic to the site. This includes keyword research, on-page SEO, and backlink analysis.
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Conversion Rate Optimization (CRO): Assess the conversion funnel, checkout process, and other elements of the website to identify areas where the conversion rate can be improved.
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Marketing and Advertising: Evaluate the effectiveness of marketing and advertising campaigns, including paid search, social media, email marketing, and affiliate marketing.
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Analytics and Data: Review the use of analytics tools to measure key performance metrics, track customer behavior, and make data-driven decisions.
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Inventory and Order Management: Assess inventory levels, order fulfillment processes, and customer support to ensure smooth operations.
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Payment and Security: Verify that payment methods are secure and meet industry standards, ensuring the safety of customer information.
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Mobile-Friendliness: Check if the website is optimized for mobile devices, as a growing number of eCommerce transactions occur on smartphones and tablets.
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Shopping Feed: Ensure the website shopping feed on goolge and other channels perfetly exectued.
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Customer Feedback: Analyse customer reviews, feedback, and support interactions to gauge customer satisfaction and identify areas for improvement.
The results of an eCommerce audit can provide valuable insights and recommendations for optimising the online store's performance, increasing sales, and enhancing the overall customer experience. It can help businesses identify strengths and weaknesses, prioritise areas for improvement, and develop a strategic plan for growth.
WHICH WEBSITE AUDIT PACKAGE
TO CHOOSE?
MANY SEO AGENCIES DO NOT CHARGE FOR AUDITS?
Well, it's true but their audits usually involve auto audits. Your business must have received emails or calls highlighting issues in your website and then offering solutions. That email must have gone to hundreds of businesses with slightly different title & description.
We are not going to discuss their strategy of getting new businesses on board, however, we spend a lot of time on each project whilst offering detailed manual & auto analysis with improvements & strategies.
IN-DEPTH AUDIT REPORT
Technical Analysis
The website's technical aspects are reviewed to ensure that it is optimised for search engines. This includes analysing the website's URL structure, meta tags, sitemaps, and other technical factors.
User Experience Analysis
The website's user experience are to be evaluated to determine how easy it is for users to navigate and find the information they need. This includes assessing the website's layout, design, and overall usability.
Website Speed & Performance
The website's loading speed, images and overall performance are to be evaluated to ensure that it provides a smooth user experience.
THE DIFFERENCE BETWEEN AUTO & MANUAL ANALYSIS
Auto website audit and manual website audit are two methods of analysing and assessing a website's performance, user experience, and SEO factors.
Auto website audit uses automated tools to crawl the website and generate reports on various metrics such as page speed, broken links, meta tags, and other technical factors. These tools can quickly analyse large amounts of data and provide valuable insights into a website's performance. However, they may miss important details that only a human reviewer can catch. Additionally, automated tools are limited in their ability to evaluate user experience, content quality, and overall website design.
IN-DEPTH AUDIT REPORT
Content Analysis
A review of the website's content to ensure that it is relevant, informative, and up-to-date. We test for readability, clarity, and accuracy. We advise recommendations if content needs SEO implementations or improvements.
Mobile Analysis
The website's mobile optimisation is checked & tested to ensure that it is responsive and mobile-friendly. This includes checking the website's layout and design for mobile devices.
Backlink Analysis
A review of the website's inbound and outbound links to assess the website's link profile. This includes analysing the website's backlinks, internal links, and outbound links to ensure they are relevant and high-quality.
80% OF OUR AUDIT REPORT INVOLVES MANUAL AUDITS
Our manual website audit involves a human reviewer thoroughly analysing a website's performance, user experience, and SEO factors. This process can be time-consuming and require specialised expertise, but it provides a more comprehensive and detailed analysis of the website. Manual website audit allows us to identify issues that automated tools may miss and provide tailored recommendations for improving the website's performance and user experience.
IN-DEPTH AUDIT REPORT
Security Analysis
The website's security is checked to ensure that it is protected from hacking attempts and other security threats.
Competitors' Research
How your competitors' are performing? Is pricing the main factor in their performance or there is more to it? We sort of do an audit for their performance as well.
SEM, Social & Branding
With Pro & Premium audits, there is so much more. We dig deep into your data and provide recommendations to improve sales, traffic or conversions.
AND SO MUCH MORE
CHOOSE A PACKAGE
Select a package below and we will start our magic.
BASIC
1,250$- Technical Audit
- On-page & Off-page SEO Audit
- Content Audit
- Security Audit
- User Experience Analysis
- Mobile Analysis
- Website Speed & Performance
- Link Analysis
- Search Console Analysis
- Our Recommendations
- Best Value
ADVANCE
1,850$- Everything in Basic Audit
- + Advance SEO analysis
- Ranking Analysis
- Data Analysis
- Improvement Strategies
PRO
3,250$- Everything in Advance
- Competitors’ Analysis
- Facebook Analysis
- Google Ads Analysis
- Website Branding Analysis
PREMIUM
6,500$- Everything in PRO
- All SEM channels Analysis
- All Social Media Analysis
- Brand Reputation Analysis
- Website Traffic Analysis
- Sales & Conversions Analysis
- Cross Channels Analysis
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Why do you charge for consultation services when many other companies offer them for free?"By charging for our services, we ensure that clients take the consultation seriously and are committed to the process. It also helps filter out individuals who may not be genuinely interested in improving their e-commerce operations or don't have any business at all.
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Do you offer mobile-responsive design?Yes, we prioritise mobile-responsive design to ensure that your website functions smoothly on all devices, including smartphones and tablets.
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Is it possible for other colleagues to participate in our live session?Yes, you are welcome to invite other colleagues to join our live session.
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What can I expect to gain from an e-commerce consultation?If you are a new business and just starting out, you will gain a wealth of knowledge and expertise in areas such as online marketing, ecomemrce platforms, website optimisation, supply chain management, checkout, payments, cross channel marketing etc. For established businesses, our consulting service is just the beginning, and one hour may not fully capture the essence of our offering. Depending on your business's specific needs, at the conclusion of the session, we will assess whether additional sessions are required or if you would benefit from a comprehensive report (additional charges apply). This report will provide you with valuable insights, strategies, and actionable recommendations to enhance your online business, which may encompass guidance on marketing, ads, social media, website optimisation, inventory management, and more."
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I am new to ecommerce business? Do I need consulting service?Starting an ecommerce business can be overwhelming, and it's easy to get lost in the sea of information available online. A consulting service like Biz Vista can help you navigate the ecommerce world and provide guidance on topics such as website design, product selection, marketing strategies, and more. Our team of experts has years of experience in the industry and can help you avoid common pitfalls and make the most of your ecommerce venture. Whether you're just starting out or looking to take your ecommerce business to the next level, consulting services can provide valuable insights and support. Contact us today to learn more about how we can help you succeed in the competitive world of ecommerce.
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Do you accept payments online?Yes, we do. We accept visa, master and amex cards along with paypal.
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Do you offer money back guarantee?For audit, Yes. If our report does not contain any improvements or strategies, we offer money back guarantee. Our experts dig deep into your website structure, user experience, SEO, analytics, search appearance and so forth. Therefore, we are confident that once we create a report, we find issues, improvements and solutions for your online website. No issues or improvement strategies, no money.
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What accesses do you need to perform audit?You need to provide access to following platforms; - Google Analytics - Search Console - Social media access if required - Ads access if we are performing SEM audits. If we require something else, we will let you know. You can allow our email to have "Analysis/Viewing "access.
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How to get started?Please select any of the auditing packages and add to cart. Complete the checkout process while creating an account and other relevant information. You will be prompt to pay for the desired package. Add payment details and all sorted.
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While auditing, do you implement changes to the website?No. All of our audits are conducted without making any changes to your website. However, we may request 'Analysis' access if we need to examine your analytical data or search console. In most cases, we do not need website admin access."
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Is your audit ongoing or one off?It is one off. We recommend revoking all accesses such as analytics or search console etc. after receiving our report and satisfied with the audit we offered.
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While auditing, do you implement changes to the website?No. All of our audits are conducted without making any changes to your website. However, we may request 'Analysis' access if we need to examine your analytical data or search console. In most cases, we do not need website admin access."
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Do you offer money back guarantee?For audit, Yes. If our report does not contain any improvements or strategies, we offer money back guarantee. Our experts dig deep into your website structure, user experience, SEO, analytics, search appearance and so forth. Therefore, we are confident that once we create a report, we find issues, improvements and solutions for your online website. No issues or improvement strategies, no money.
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How long does it take to perform an SEO audit?Typically, we generate our report within few weeks. But it may take longer if required accesses are delayed or vice versa.
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Do you offer SEO services?Depends. We do not offer SEO service to every type of business. However, we are quite selective on taking new SEO projects. Please note that even if take a new project, you will need to choose an audit package first.
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What accesses do you need to perform an SEO audit?You need to provide access to following platforms; - Google Analytics - Search Console - Social media access if required - Ads access if we are performing SEM audits. If we require something else, we will let you know. You can allow our email to have "Analysis/Viewing "access.
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Do you offer money back guarantee?For audit, Yes. If our report does not contain any improvements or strategies, we offer money back guarantee. Our experts dig deep into your website structure, user experience, SEO, analytics, search appearance and so forth. Therefore, we are confident that once we create a report, we find issues, improvements and solutions for your online website. No issues or improvement strategies, no money.
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How much does E-commerce design and development cost?The cost varies depending on the scope, features, and complexity of your project. We provide customised quotes based on your specific needs.
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What platforms do you specialise in for Ecommerce development?We have expertise in Magento, Prestashop, Wordpress, Wix and other similar platforms but we only offer ecommerce development services in either Shopify or BigCommerce.
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What ongoing support and maintenance services do you provide?We choose subsription based platforms that offer support, maintenance, and security etc to their clients. However, we do help our customers to get used to their new platforms and offer support if needed.
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Can you help with data migration from an existing E-commerce platform to a new one?Yes, we can assist with website migration, including product information, customer data, and order history, to ensure a seamless transition to a new E-commerce platform. For Data migration, we offer manual data entry services as well for up to 10,000 products.
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How long does it take to develop an E-commerce website?For a small business with few hundred products, we can design and develop ecommerce site in few weeks. However, larger websites depend on complexity of your project.
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What features can I expect in my Ecommerce store?Your website can include features such as product listings, shopping carts, secure payment gateways, user accounts, order management, inventory tracking, and more. The specific features will be customised to your business requirements.
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Do you offer training for managing the E-commerce website on my own?Yes, we can provide training and documentation to help you manage and update your E-commerce website independently.
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Can you redesign an existing E-commerce website?Yes, we offer website redesign services to revamp and improve your existing E-commerce platform, enhancing its performance, aesthetics, and user experience.
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Can you help with E-commerce marketing strategies and promotion?Yes, we can provide guidance and recommendations for E-commerce marketing strategies, including search engine marketing, social media advertising, email marketing, and content creation etc.
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What payment gateways do you support for online transactions?We can integrate various payment gateways, including PayPal, Stripe, eWay, Buy Now Pay Later Platforms, Authorize.Net, and others, to provide secure online payment options for your customers. Please be aware that your business needs to receive approval for the use of payment gateways and have integration credentials ready or at least have login information.
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What is E-commerce Design & Development?Ecommerce Design & Development refers to the process of creating and optimising online stores, including the website design, functionality, and features, to facilitate the buying and selling of products or services over the internet.
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Can you integrate third-party tools or software with my E-commerce site?Yes, we can integrate various third-party tools, extensions, apps and software for functions like analytics, marketing, CRM, and more to enhance your website's capabilities.
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Do you provide SEO services for E-commerce websites?It varies. We don't provide SEO services to every business, as we are selective about the projects we take on. If we do decide to take on a new project, please keep in mind that you will be required to select an audit package as a starting point.
LET'S IMPROVE YOUR BUSINESS
